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B2B LinkedIn outbound & lead generation

Moonlight Growth

Your next customer is already on LinkedIn. We help you find them.

Stop spending hours searching for prospects. Moonlight Growth helps businesses identify the right decision-makers, execute targeted LinkedIn outreach and generate meaningful B2B sales conversations.

Apply for a spot See how it works

01Target audience identification02Prospect research03LinkedIn outreach04Follow-up messaging05Sales conversations

70+Clients served

2023Journey started

20Clients in peak months

MultipleB2B industries

Our services

Two ways to build your LinkedIn sales pipeline.

Choose the level of LinkedIn lead generation support that fits your business. Whether you need structured outreach or complete lead generation management, we have a solution for you.

01 / LinkedIn outreach

LinkedIn Premium Package

Consistent outreach. Targeted connections.

For businesses that already have a sales team and need consistent LinkedIn prospecting and outreach support.

Deliverables

800 LinkedIn connection requests per month
Maximum 40 connection requests per day
Standard follow-up funnel messages
Target audience identification using Sales Navigator filters
An 800-profile lead list, one target audience at a time

Not included

Lead sheet maintenance, custom follow-up messages, direct reply handling, weekly review calls and reports.

Requirements

Client’s LinkedIn login credentials and an active LinkedIn Business Premium account. Sales Navigator can be the client’s or ours; if ours is used, you can’t track prospecting activity directly.

Expected conversations

Approximately 8–40 per month, based on an estimated 1–3% of outreach. Actual results may vary.

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02 / End-to-end lead generation

LinkedIn Lead Sheet Package

Complete lead generation. From prospecting to conversations.

For businesses that want a partner to manage outreach, prospect tracking, follow-ups and incoming prospect conversations.

Deliverables

800 LinkedIn connection requests per month, max 40 per day
Target audience identification using Sales Navigator
An 800-profile lead list
Custom follow-up messages
Incoming prospect reply handling
Lead sheet maintenance in Google Sheets
Weekly review calls

Requirements

Client’s LinkedIn login credentials and an active LinkedIn Business Premium account.

Our lead generation commitment

A minimum of 30 leads within the initial three-month engagement. If fewer are generated, we continue for three more months at no extra service charge, subject to the agreed scope.

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Lead generation results depend on your target audience, industry, offer, market demand and prospect engagement. We focus on structured outreach and relevant targeting, but individual results may vary.

The Moonlight Growth approach

We don’t just send connection requests. We build targeted outreach campaigns.

Effective lead generation starts with understanding your business, identifying the right audience and creating a structured outreach strategy.

Targeted prospecting

We identify relevant decision-makers using LinkedIn Sales Navigator filters and carefully defined audience criteria.

Structured outreach

We execute planned connection requests and follow-up funnels to initiate relevant business conversations.

Sales Navigator included

You don’t need your own Sales Navigator subscription. We can use our account to research and build your prospect lists at no additional charge.

End-to-end execution

From audience research and messaging to incoming replies and lead tracking, our Lead Sheet Package covers the full workflow.

How it works

From onboarding to your next business conversation.

We follow a structured five-step process to ensure every campaign is aligned with your business and target audience.

Onboarding call

We begin with an onboarding meeting to understand your business, services, ideal customer profile, target geography and campaign objectives. We also arrange access to the LinkedIn profile.

Target audience identification

Using your inputs, we identify your ideal prospects and define targeting criteria through Sales Navigator. We prepare your target audience document for approval.

Message funnel creation

We develop the connection message and follow-up funnel based on your audience and positioning, and share it for approval. Custom follow-up messaging is included in the Lead Sheet Package.

Lead list creation & approval

We prepare a targeted list of 800 relevant LinkedIn profiles, shared with you for review and approval before the campaign begins. One target audience is used per lead list.

Campaign launch

Once audience, list and messaging are approved, we begin the four-week outreach cycle: up to 800 connection requests per month, with a maximum of 40 per day.

Onboarding typically takes one week and is conducted only once. The four-week outreach cycle begins from the second week.

Ready to get started? Apply for a spot

Client recommendations

Real people. Real recommendations.

Don’t just take our word for it. Hear directly from professionals who have worked with Kanak and Moonlight Growth.

Kanak is one of those people. He put in genuine effort, understood what I was looking for, and delivered some really good leads for my business. What I also appreciate is that he is very approachable, sincere, and offers his services at a reasonable price.

Neha Agarwal

View LinkedIn profile

I had the pleasure of working with Kanak on outreach and lead generation. He was excellent at identifying and engaging our target audience on LinkedIn with a thoughtful, professional approach. I would highly recommend Kanak to anyone looking to grow their business through strategic lead generation.

Vaishnavi Gupta

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Kanak has been a reliable partner for lead generation and outreach. He takes the time to understand the business, the audience, and the outcomes that matter most. I appreciate his proactive communication, attention to detail, and commitment to quality.

Swapnil Puranik

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Working with Kanak has been a smooth and genuinely impressive experience. He didn’t just focus on bringing in leads; he made sure we were reaching the right target audience we actually wanted to work with. That clarity reflected directly in the quality of inquiries we received.

Aachal Agrawal

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Kanak has been handling lead generation for me, and he’s great at it! Especially B2B leads via LinkedIn outbound reach using LinkedIn Sales Navigator. He helps identify ideal customers, creates lead lists, and reaches out effectively. I’ve definitely seen ROI.

Shambhavi Gupta

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Typically, sending 800–1000 LinkedIn connection requests per month yields only 1–2% hot leads (around 10–20). But thanks to Kanak’s strategic follow-up message funnel, we generated 31 quality leads in just one month.

Nikita Agrawal

View LinkedIn profile

Meet the founder

Kanak Panchal

Founder & B2B LinkedIn lead generation specialist

From a delayed salary to building a lead generation agency.

My journey into entrepreneurship began in 2023, when my salary was delayed by a month. That experience pushed me to explore freelancing. I landed my first LinkedIn outreach client, and what started as an alternative source of income soon became my full-time business.

Since then, I’ve worked with more than 70 clients across coaching, consulting, marketing, recruitment, SaaS and real estate. Today, Moonlight Growth helps businesses identify their ideal prospects and generate meaningful B2B conversations through structured LinkedIn outreach.

I believe successful lead generation isn’t about reaching the maximum number of people. It’s about reaching the right people with the right message. That’s the philosophy behind Moonlight Growth.

Connect with Kanak on LinkedIn

Specialist outreach. Across B2B industries.

Marketing agencies · Coaches and consultants · HR and recruitment · SaaS · Real estate · B2B services · Founders · Investment professionals and fund managers

Clear answers

Questions? We have answers.

Do I need LinkedIn Business Premium?

Yes. Both packages require an active LinkedIn Business Premium account, along with access to your LinkedIn login.

Do I need LinkedIn Sales Navigator?

No. We can use our own Sales Navigator account to research and build your prospect lists at no additional charge. If ours is used, you won’t be able to track prospecting activity directly.

How many connection requests do you send?

Up to 800 per month, with a maximum of 40 per day, in a four-week outreach cycle.

How long does onboarding take?

Typically one week, conducted once. The four-week outreach cycle begins from the second week.

Can I change my target audience during a campaign?

Each lead list uses one target audience, approved by you before launch. Get in touch if you’d like to discuss a different audience.

Do you handle replies from prospects?

Incoming reply handling is part of the Lead Sheet Package. The Premium Package does not include direct reply handling.

Do you provide weekly reports and review calls?

Weekly review calls and Google Sheets lead tracking are included in the Lead Sheet Package. The Premium Package does not include them.

Do you guarantee leads?

The Lead Sheet Package carries a commitment of at least 30 leads within the initial three-month engagement; if fewer are generated, we continue for three more months at no extra service charge, subject to the agreed scope.

Which industries do you work with?

Marketing agencies, coaches and consultants, HR and recruitment, SaaS, real estate, B2B services, founders, and investment professionals and fund managers.

Can you work with international clients?

Yes. Moonlight Growth works with businesses worldwide.

What information do you need to get started?

Details of your business, services, ideal customer profile, target geography and campaign objectives, plus access to your LinkedIn profile.

Will I get guaranteed results from LinkedIn outreach?

Results depend on your target audience, industry, offer, market demand and prospect engagement. We focus on structured outreach and relevant targeting, but individual results may vary.

Let’s find your next opportunity

Let’s build your next sales pipeline.

Tell us about your business, your ideal customers and your lead generation goals. Let’s explore how Moonlight Growth can help you reach the right decision-makers.

Book your discovery call

Emailmonlightagency@gmail.com WhatsApp+91 93218 37565 LinkedInConnect with Kanak Panchal CalendlyBook your discovery call